
How to Build a Channel Partner Programme: A Practical Guide for B2B Companies
Learn how to build a B2B channel partner programme, from strategy and recruitment to onboarding, deal registration, enablement and performance.

Practical notes on making partner work easier to understand, operate, and improve.

Learn how to build a B2B channel partner programme, from strategy and recruitment to onboarding, deal registration, enablement and performance.


Use this PRM readiness assessment to decide whether your partner programme still fits CRM and spreadsheets or needs dedicated partner management software.


Learn where HubSpot works for partner management, where it becomes limited, and how a PRM can add partner portals, deal registration and channel workflows.


A practical guide to moving partner data, deal registration, onboarding and channel workflows from spreadsheets into a PRM system.


Use this partner onboarding checklist to move resellers, distributors and other B2B technology partners from approval to productive selling faster.


Learn the difference between CRM and PRM software, what each system manages, how they work together, and when a B2B channel business may need both.


Learn what a partner portal is, what partner portal software includes, how it works, and how it fits into a wider Partner Relationship Management platform.


Learn how deal registration works, how vendors protect partner opportunities, and how a structured process can reduce channel conflict.


Partner management software gives B2B companies one system for partner portals, onboarding, deal registration, enablement, reporting, and channel operations.
