Blog
Portrait of Daniel Watson

Daniel Watson

Daniel is the co-founder of Mesh, with a background in cybersecurity, channel sales and partner marketing. He writes about PRM, partner ecosystems and building better partner programmes.

Articles

  1. How Many Channel Partners Should You Recruit?

    Choose a sensible partner recruitment target from market coverage, partner capacity, programme support and the economics of productive relationships.

  2. How to Define Your Ideal Channel Partner Profile

    Build an ideal channel partner profile that helps you target, compare and approve organisations with a real reason to invest in your market.

  3. How to Evaluate a Potential Channel Partner Before Approving Them

    Evaluate a potential channel partner with evidence, role specific criteria, proportionate risk checks and a first action that tests mutual commitment.

  4. How to Recruit Channel Partners Without Filling Your Programme With Inactive Resellers

    Recruit channel partners around mutual commercial fit, evidence and a first useful action so partner count does not grow faster than partner activity.

  5. What Should a Partner Application Form Ask?

    Create a partner application form that gathers the information needed to approve, reject, route or investigate a candidate without collecting unnecessary data.

  6. MDF approval process: From funding request to partner claim

    Build an MDF approval process covering requests, budget decisions, campaign evidence, partner claims and payment, with a worked funding example.

  7. How to measure partner sourced pipeline without double counting

    Measure partner sourced pipeline with clear attribution rules, consistent deal values and a worked example that prevents duplicate counting.

  8. How to structure partner tiers for a B2B channel programme

    Design partner tiers with clear criteria, useful benefits and fair review rules. A practical guide for B2B technology vendors.

  9. How to Build a Channel Partner Programme: A Practical Guide for B2B Companies

    Learn how to build a B2B channel partner programme, from strategy and recruitment to onboarding, deal registration, enablement and performance.

  10. When Do You Need PRM Software? A Partner Management Readiness Assessment

    Use this PRM readiness assessment to decide whether your partner programme still fits CRM and spreadsheets or needs dedicated partner management software.

  11. Can HubSpot Be Used as a PRM?

    Learn where HubSpot works for partner management, where it becomes limited, and how a PRM can add partner portals, deal registration and channel workflows.

  12. How to Move Partner Management From Spreadsheets to a PRM

    A practical guide to moving partner data, deal registration, onboarding and channel workflows from spreadsheets into a PRM system.

  13. Partner Onboarding Checklist for B2B Technology Vendors

    Use this partner onboarding checklist to move resellers, distributors and other B2B technology partners from approval to productive selling faster.

  14. CRM vs PRM: What Is the Difference and Do You Need Both?

    Learn the difference between CRM and PRM software, what each system manages, how they work together, and when a B2B channel business may need both.

  15. What Is a Partner Portal? Features, Examples and How It Works

    Learn what a partner portal is, what partner portal software includes, how it works, and how it fits into a wider Partner Relationship Management platform.

  16. What Is Deal Registration and How Does It Prevent Channel Conflict?

    Learn how deal registration works, how vendors protect partner opportunities, and how a structured process can reduce channel conflict.

  17. What Is Partner Management Software? A Plain English Guide to PRM

    Partner management software gives B2B companies one system for partner portals, onboarding, deal registration, enablement, reporting, and channel operations.